Analytics on Big Aviation Data: Turning Data into Insights

The business world is undergoing a revolution driven by the use of data and analytics to guide decision-making. While many forces are at work, a major reason for the business analytics revolution is the rapid proliferation of the amount of data available to be analysed. Recent days, big data is beginning to have a major impact on air travel with more data being created both through the plane sensors and the passengers on board; the opportunities to use this data will only increase. It provides innovative companies with the opportunity to improve major aspects of their business, from using data to improve customer retention through to making planes safer and more reliable. In this paper we discuss a big data concept, definitions, and further present some cases for aviation industry to analyse data from every conceivable channel, for instance, customer data to create a unique profile for each customer based on a wide range of demographic data, behaviours, and preferences.